Friday, October 20, 2006

Confessions of an Article Marketer

Confessions of an Article Marketer

I have a slight confession to make…

I am highly addicted to article marketing. You can try and
entice me with a number of other internet marketing
strategies, but article marketing will always be my
favorite.

You probably know about the many benefits of article
marketing. Syndicating your articles will increase your
targeted traffic, turn you into an expert in the field of
your choice, brand your name, and help build your opt-in
list. However, article marketing boasts a number of other
benefits left mostly undiscovered and I want to share them
with you.

Get Your Article and Your Photo Into Google News

Want to get your article and even your picture into Google
News? Well, your entrance stands only a few clicks away.
The key is getting published on a website that is syndicated
on Google News. American Chronicle is one of those web sites.

First, click over to www.americanchronicle.com, scroll down
to the very bottom of the page and click on the link that
says “submit work”. From there you can sign up to be a
contributor.

If accepted as a contributor, you will then be able to submit
articles along with your picture. Most of their articles are
syndicated on Google News and will be available to the millions
of searchers who go to Google News each and every day.

I have been published in Google News multiple times using this
technique and am still amazed at how easy it is.

Using Blogs and RSS to Auto-Syndicate Your Articles

Blogs are a very powerful tool for marketing your online
business. When they first appeared on the scene, blogs were
thought of as nothing more than just a tool for people to
express their rants, feelings, and personal interests.
However, they quickly blossomed into a tool that can be used
for marketing, branding, selling, and promotion.

Good blog software automatically produces an rss feed. With
an rss feed, you can instantly allow people to tune in and
subscribe to your content. In addition, a webmaster could
simply take that link and use it on their own website to
publish your latest article headlines. Each article headline
would contain a link back to your blog to allow people to read
the entire article.

Simply by allowing publishers to feed your content to their
website visitors, you can reach a new audience that otherwise
would never find you.

If you really want to kick this technique into overdrive, you
could even exchange your rss feeds with other webmasters. You
both receive quality content that you can share with your
visitors as well as 5 or so incoming links to your site.

Exclusive Reports and Articles

By writing exclusive reports and articles, you can get
incoming links to your site from VERY high-traffic private
membership sites or even on free content sites that seek
original content rather than rehashed information. The trick
here is that you are offering the webmaster an exclusive
article that will only be published on THEIR site. You will
not be able to publish your article anywhere else or even on
your own site. However, I think you will find it well worth
your while. This method holds the power to get you in front
of some very large, captive audiences.

Using this technique puts a unique twist on your marketing
approach. To make this work you must find highly targeted,
high-traffic sites to write for. If you begin to offer them
exclusive, quality content, they may very well want you to
become a regular contributor to their publication. This
would mean lots of targeted traffic for you. So, don’t take
this advanced tactic for granted.

Turn a Series of Articles into a Podcast

This is one of my favorite methods for recycling my article
content. You simply turn your articles into a podcast. If
you know anything about podcasting, then you know that it’s
big and it’s growing. The last time I checked, podcasts
boasted a listener base of well over 20 million listeners.
You should be getting a piece of this traffic and with the
methods I’m about to teach you, I know that you will.

All you need to do is take 4-5 of your articles that are
related to the same topic and turn them into an audio
recording. Now, we will not be going into the technical a
spects of podcasting, but if you want to get started
quickly, I suggest you head on over to
www.podcastautocue.com. They provide some free podcast
software of great quality.

Once you create your recording, you automatically have your
very own podcast ready to load up to a variety of podcast
directories, including Yahoo, iTunes, Odeo, and iPodder.org.
Each one of these directories can create additional traffic
streams to your website. So, what are you waiting for? Get
recording and start receiving some extra web site promotion!

Promote Your Articles on Squidoo

Squidoo is one of the largest growing websites on the
internet. So, why not take advantage. Squidoo developed an
online platform that makes it easy for anyone to build
lenses on topics that they are passionate about. You can even
inject your own style and personality into your lens, making
them a great tool for branding.

So, whenever you write an article, go ahead and post it to
your squidoo lens. Better yet, just post your rss feed onto
your lens. Don’t worry about the technical side, Squidoo
provides plenty of tutorials that explain everything in detail.
So, start creating your own lenses and get some free exposure.

However, if you decide to create a Squidoo lens, make sure that
you create a lens of excellent quality. You don’t want any of
your marketing efforts to send a negative message. Just like
your articles, your squidoo lens must provide your readers with
quality information.

Provide Your Articles to Your Affiliates

If you want to boost your affiliate program, you must provide
your affiliates with all the right tools. Make it extremely
simple for them to promote your website and they are much more
likely to do so.

Articles are one of the best resources you can provide them.
Encourage your affiliates to post your articles on their website
or in their ezine. You do this by sending them the article
preformatted, with their affiliate link already inserted in
the resource box. Their only job is to copy, paste, and promote.

You now know some advanced article marketing strategies that will
help take your promotional efforts to the next level. I urge you
to take action on these powerful, yet simple, ideas.

There is nothing more motivating than seeing the results of our
marketing efforts, and with article marketing, they can be quite
fruitful.

Kim Roach, the Hip Marketing Gal, has many more free traffic tips
to unveil. To Learn Exactly how to attract tons of targeted,
qualified web site traffic to your site, visit
www.unleashthetraffic.com/traffic2.html
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When I came accross this article that contains a lot of great ways
to help you with your artical marketing I just had to post it.
Anything we can do to get listed with the major search engines is
always worth doing.

For more tips to help your dreams visit

Growabiz With Faye Brown

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